INSTAX WIDE EVO.... closer to the concept of Dr. Land?

 When the SX70 first came out, some of comments were that it was too difficult to nail focus.  The product designers and engineers approached Dr.Land and informed him of what the people were saying and that the camera needed a split focus aid.

Dr.Land fought back and wanted nothing of the sort... the picture taking process was to eliminate as much "photography gear" stuff as possible.  He wanted the human to be able to capture the moment and not focus on making it work.

At the end, the SX70 has a small split focus dot towards the bottom of the screen.  This was a stop gap before the sonar autofocus would be out.

So what does this SX70 tid bit have to do with this Instax Wide Evo?

This camera is amazing.  Granted it's another hybrid from Fuji, but they did so much to put the analog feeling and process into the camera.  This camera looks like a miniature View Camera.  In fact it sort of acts like one with you looking at a glass LCD screen to compose.  There's little else beyond the 100 different effects you can select - but Fuji makes you decide on it before you take the photo.  Very little digital editing here please.

In just three days, I've created images that either would be extremely difficult or impossible to produce on an analog instant camera.

This leads to the conundrum.  Analog with a lot of human intervention is one thought with photographers.  The idea is to create an image and NOT just take a picture.  Yet this hybrid camera has the ability to capture moments in time right away with little fuss and a lot of capabilities.

My goal is to immediately print an image if I feel it's important, special or a need to have this film artifact made is starting to make me rethink it all.

Thinking back to the Polaroids of my youth, there wasn't much but to rudely focus the lens and shoot.  Yet those images today hold such a value that a film camera and now digital camera cannot reproduce.

After spending tens of thousands of dollars over the years to capture a feeling, a moment (Capturing Light and Life is my tag line after all) did this camera finally won me over?

One thing is for sure, all this Instant Photography has me wanting to shoot photos again.

More to come...